Marketing Data Analyst - Office of Communications and Marketing

University of Tennessee   Knoxville, TN   Full-time     Advertising / Marketing / Public Relations
Posted on January 12, 2023
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The Office of Communications and Marketing at the University of Tennessee, Knoxville, seeks applications and nominations for the position of marketing data analyst. The analyst uses data gathering tools and audience inputs to provide timely analysis, reporting, and recommendations in support of the university's marketing and communication goals.

UT is the state’s flagship research university, a campus of choice for outstanding undergraduates, and a premier graduate institution. As a land-grant university, the institution fulfills its access mission through a commitment to excellence in learning, scholarship, and engagement.

The Office of Communications and Marketing is dedicated to advancing the university’s reputation. Staff members support the institution’s mission and goals, promote its successes and achievements, inform and engage its stakeholders, and ensure the integrity of its brand. We craft audience-focused communications based on data, best-practices, and emerging trends. The division employs more than 50 full-time professionals across several cross-functional teams—Creative, Digital, Marketing, News, Special Events, Video, and WUOT 91.9FM.

The marketing data analyst collects data and inputs from various sources, visualizes findings, and provides timely insights. Under the supervision of the digital marketing manager, the analyst will help optimize ongoing campaigns, improve content strategies, and inform long-term marketing decisions.

The analyst collaborates closely with colleagues to establish and track performance metrics for communications and marketing initiatives, monitors performance data on the university's digital platforms, and develops and maintains social listening and media monitoring tools to track online conversations about the university. Information gleaned from online listening helps inform the university’s response to issues and crises.

 The marketing data analyst plans, coordinates, and executes qualitative and quantitative audience research initiatives. The analyst understands the behaviors and perspectives of our audiences and advocates on their behalf.

Knowledge, Skills, and Abilities
The ideal candidate is curious and analytical with an ability to interpret the stories behind the data. Required knowledge, skills, and experiences include:

  • Knowledge of digital analytics platforms, social and online listening platforms, and data visualization tools
  • Knowledge of qualitative and quantitative research methods
  • Demonstrated ability to go beyond the “what” and tell the “why” within research results
  • Excellent presentation and writing skills
  • Knowledge of communication and marketing principles, concepts, techniques, and applications
  • Excellent time-management, project management, interpersonal, and communication skills
  • Excellent organization skills and ability to work on multiple projects simultaneously
  • Ability to act professionally and represent the office in interactions with stakeholders, including university administrators
  • Ability to work accurately with strong attention to detail

Required: Associates degree and at least four years of related professional experience OR bachelor's degree and at least two years of related professional experience

Preferred: Experience working as a member of a marketing team, experience with data analysis programming languages (e.g. SQL, Python)

The market range for this position is MR09. Hiring salary is dependent on qualifications and experience.

The university offers a highly competitive benefits package that includes health insurance and retirement plans through the State of Tennessee, generous annual and sick leave accruals, longevity pay, tuition waivers and discounts, discounted athletics tickets, and more.

Application Process
A review of all applications will begin immediately and continue until the position is filled.

For full consideration, applicants must apply electronically through Taleo and submit:

  • Cover letter
  • Resume
  • Names, addresses and phone numbers of three references

Apply link:


Job: Other Professional

Primary Location: US-Tennessee-Knoxville

Organization: Marketing

Schedule: Full-time

Campus/Institute: Knoxville


The University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.

Inquiries and charges of violation of Title VI (race, color, national origin), Title IX (sex), Section 504 (disability), ADA (disability), ADEA (age), sexual orientation, or veteran status should be directed to the (OED). Requests for accommodation of a disability should be directed to the ADA Coordinator at the OED office. Office of Equity and Diversity