Marketing & Business Intelligence AnalystSchmalz, Inc.
Marketing & Business Intelligence Analyst
A) Help implement and use Business intelligence and reporting software, including setting up of new ad hoc reporting templates. Business report templates are to be set up for sales analysis as well as cost analysis and inventory / asset management. Will use Jedox and Abas financial reporting software as well as a lot of Microsoft Excel.
B) Build brand awareness for the company and our products by developing a digital marketing campaign. Collaborate with Marketing Manager and champion a content plan that embraces continuous improvement. Conceptualize, develop, and execute measureable and actionable content tests across multiple digital channels (web, email, social media, landing pages, etc.) to increase engagement and conversion. Coordinate lead generation programs; assist with tracking leads, calculating cost-per-lead (CPL) per source, and overseeing lead tracking of open leads. Oversee the social media strategy for the company, and devise strategies to drive online traffic to the company website. Write, update and edit product and marketing content on the company social media pages. Attend special events and tradeshows.
Must have Bachelor's degree in Business Administration or Management and two years of experience in the job offered or two years of experience as a Market Analyst/Business Controller or related experience.