Audience Growth Producer
McClatchy
Raleigh, NC
Full-time
Advertising / Marketing / Public Relations
Posted on January 13, 2021
McClatchy is hiring an Audience Growth Producer passionate about news and is knowledgeable about SEO concepts and managing social media accounts.
McClatchy, a national leader in digital media, is growing rapidly in the digital space and delivering award-winning journalism in innovative ways. We are experiencing the most transformative period in our history.
Come Join McClatchy – a place where you have a voice and the ability to impact our future!
Learn a little bit about us: http://bit.ly/This_Is_McClatchy
Learn a little bit about us: http://bit.ly/This_Is_McClatchy
The Audience Growth Producer strives to grow and diversify audiences across our region. He/she/they will serve as the SME for growing audiences in a particular market. The producer’s job is to maintain the flow of readers into our top funnel spot. He/she/they should be data focused, ensuring our content is useful, attractive, and finds the widest audience possible.
Key tasks include:
- Collaborate with the Breaking News Team to daily execute the region's breaking news strategy.
- Build and manage content-focused social media campaigns that increase brand awareness. The ideal candidate will write sharp, concise, clean social media copy while helping develop brand voice. He/she/they should be prepared to coach newsrooms on best social media practices.
- Identify key new audiences, devising and launching key tactics to establish and grow them.
- Collaborate with the analytics team to craft key metrics reports, distributing to the newsrooms on a daily, weekly and monthly basis. Producer should know how to utilize data and insights to formulate and execute plans to grow audiences and determine whom we should target.
- Extend market’s reach to target audiences by building and maintaining relationships with third-party platforms, news aggregators, and syndication partners.
- Educate newsrooms on SEO best practices, ensuring all breaking news stories are surfaced for potential readers through search.
- Other digital audience growth duties as needed
Qualifications:
- Passion for news
- Proven ability to work with cross-functional teams.
- Experience managing social media accounts and working knowledge of SEO concepts
- A love for experimentation --those who fear doing, learning and re-doing should not apply.
- Ability to use metrics to make real-time decisions and develop digital strategies
- Possess excellent communication skills including being comfortable and adept with leading meetings and talking with external vendors.
- An independent spirit that can make decisions quickly and can handle several tasks at once.
- Minimum Bachelor’s degree preferred.
- Ability to work off hours when needed.