Local Media Consultant
Biloxi Sun Herald
Posted on December 27, 2017
The Sun Herald is looking to hire a Local Media Consultant.The Local Media Consultant (LMC) drives advertising account growth for local accounts, within a defined geographic area. Following the sales process, the LMC will identify qualified prospects, understanding their needs and craft customized solutions to meet customer needs. Local Media Consultants will understand our digital and print solutions and act as an expert partner to provide ROI for customers.
Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team
Create proposals after gaining a complete understanding of the client’s needs through a CIA
Communicate the ROI of the solution and educate the client on the solution, as needed
Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
Target and build relationships with existing clients and potential clients within the local market
Smoothly transition accounts to and from other teams as necessary based on a spending level and customer needs.
Other duties as assigned.
Able to identify and capture new business revenue
Understands each client and their unique business needs in order to provide ROI-impactful solutions
Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc..
Researches and provides insights to the clients
Attend local chamber events and networking events to become clear media leader in territory
Has deep understanding of local market & competitive landscape
Working knowledge of Microsoft Office
Must be tech savvy
Must be highly flexible
EDUCATION AND EXPERIENCE:
College degree or equivalent preferred. Marketing, advertising, and business degrees are preferred. High School diploma required.
Three years of sales and/or marketing experience required.
Valid driver's license, reliable transportation, and current insurance are required for this position.